Learn how to write effective jobs to be done (jtbd) statements with examples and guidelines that. Jobs to be done interviews help you to understand the journey your customer had to undertake in order to make the commitment to your product. Web staying attuned to customer requirements has emerged as a critical factor in propelling innovation and facilitating digital transformation endeavors. Web a job to be done (jtbd) is a framework, or lens, for viewing products and solutions in terms of the jobs customers are trying to achieve. Web there’s a deeper need and when you uncover that you’ll get to the core jtbd.
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